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Introduction the globalisation of business and commerce has become an increasingly significant reality worldwide: in 2000, the global trade in goods and services reached 25% of world gdp (govidarajan & gupta 2000), while in terms of manufactured goods, international trade has multiplied by more than 100 times since 1955 (schifferes 2007. Database of free international business essays - we have thousands of free essays across a wide range of subject areas sample international business essays. Ma in international business management read carefully the ‘shell’case study found in the textbook of clegg et al (2012), pages420-430 then answer the following questions.
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